Client: Lateral Property Group
Our team played a central role in securing planning permission for one of the UK’s largest retail-led projects in recent years. This 500,000 sq ft retail enabling development will also deliver a new community stadium for Castleford Tigers RLFC as well as 2,000 permanent FTE jobs. Our communications strategy not only provided pre-application consultation, but post submission activity to encourage support for the scheme, resulting in key stakeholder endorsement from Yvette Cooper MP, Alec Shelbrooke MP, Stewart Andrew MP, the Coalfields Regeneration Trust and Welcome to Yorkshire. Post submission activity included a nine-day bus tour collecting support for the proposals and running a dedicated website alongside a proactive social media campaign. By the time the application was unanimously approved by Wakefield Council’s planning committee, there were 6,735 letters of support on the planning file.
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